Cox Communications | A Customer Testimonial

Mark Lawson, Vice President of Digital Marketing & Sales at Cox Communications, shares an inside look at the cable provider’s digital transformation journey to deliver the best possible CX. Cox utilizes SundaySky’s video-powered experiences to ease customer pain points at moments of confusion and unclear product and brand value. When customers become stuck during their new customer journeys and paying their first bill, Cox uses individualized videos to educate customers on purchased products and services and their billing statements. The results are a step-change in customer satisfaction and return on investment for Cox: deeper customer engagement and higher satisfaction with a financial return of $10 worth of value for every dollar spent with SundaySky.